Evaluating the attitudes of common people towards sharks

This study is a collaborative project involving the Department of Biology of the University of Padova (Italy), iSea (Greece), MER (Cyprus), OGS (National Institute of Oceanography and Experimental Geophysics, Italy), CHAM - Portuguese Center for Global History, FCSH/NOVA University (Portugal), A.P.C.M. (Portugal), ÇOMÜ (Turkey) ICM (Spain), NIWA (New Zealand), Planeta Océano (Peru), BALYENA (Philipines and Japan), University of Tirana (Albania) and Dutch Shark Society (Holland), Murdoch University (Australia), Deakin University (Australia), Des Requins et des Hommes (France), Women4Oceans (Japan) and South African National Biodiversity Institute (South Africa). 

The aim of the present study is to assess the attitude of the public towards sharks and investigate differences between regions and countries. The online questionnaire, completely anonymous, is composed by three parts. The first part is constituted by some demographic and general information of the responders. The second part includes 13 statements used to measure the attitude of the responder towards sharks. The 13 statements used are based on the classic study of S.J. Kellert (1996), in which he describes the attitudinal dimensions towards wildlife. The third part aims at evaluating the knowledge of the responder towards sharks, and will be used to analyse how knowledge can affect the attitude. The questionnaire will be translated in different languages with the goal to collect as many answers as possible from all over the world, from people of different educational levels, different ages (10-60+) and different backgrounds.

Several shark species are under the threat of extinction.

Understanding public attitude towards wildlife is important to design targeted conservation actions. This questionnaire, developed by an international team of researchers, aims at evaluating the public attitude towards sharks at global scale. It is available online in 19 languages and is anonymous. Please help us in diffusing it, in particular among non-experts.

To participate in the survey and fill in the questionnaire click here

We already have more than 11.500 responses from 123 different countries!!!

Carrlota Mazzoldi (University of Pandova) and Ioannis Giovos (iSea)

Research team
Ioannis Giovos (iSea), Lara Endrizzi (University of Pandova), Diego Borme (OGS), Claudio Barria (ICM)Cristina Brito (CHAM, FCSH/NOVA; APCM)Periklis Kleitou (MER), Monica Barone (FAO), Alison MacDiarmid (NIWA), Kerstin Forsberg (Planeta Oceano), Sezginer Tunçer (ÇOMÜ), Shotaro Nakagun (BALYENA), Dorien Schröder (Dutch Shark Society), Ruth Thurstan (Deakin University),  Malcolm Tull (Murdoch University), Armelle Jung (Des Requins et des Hommes), Mareike Dornhege (Women4Oceans, Cécile Brigaudeau (Des Requins et des Hommes), Adi Barash (University of Haifa), Jock Currie (South African National Biodiversity Institute) and Carrlota Mazzoldi (University of Pandova) 


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For futher information: [email protected] 


In press

Έρευνα: Φίλοι του καρχαρία οι Έλληνες
Ευρωπαϊκή έρευνα με την συμμετοχή της ελληνικής iSea για την αντίληψη της κοινής γνώμης για τους καρχαρίες
Οι καρχαρίες δεν είναι Hollywood movies

Scientific Publications

1. Evaluating the attitudes of common people towards sharks: a key to promote shark conservation, HISTORICAL ECOLOGY OF SEMI-ENCLOSED BASINS: PAST, PRESENT AND FUTURE OF SEAS AT RISK, At Chioggia Venice, Italy
2. Shark as dangerous or fascinating animals: the social dimension of marine animals’ conservation, INTERNATIONAL MEETING HISTORIES OF NATURE AND ENVIRONMENTS: PERSPECTIVES AND DIALOGUES, At Lisbon, Portugal
3. Understanding the public perception of sharks, Oceans Past VI conference, At Sesimbra, Portugal