The campaign focuses on two directions, to inform the public about the problem of plastic pollution by presenting real images of the effects of plastics on marine organisms. The second focuses on proposals for the replacement of disposable plastics and the reduction of microplastics, promoting a zero waste lifestyle.
Below you will find the campaign’s communication material on how to reduce single use plastic and microplastics in your everyday life and the effects of plastics on marine life.
On step two we decided to work together with the photographer Nekti Arampatzi from Foundry Photography Studio to create an awareness campaign about plastic pollution, resembling the human body as marine organisms.
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