It’s never been more important to break out of the ivory tower and engage with the public, and modern communications tools like social media and blogs make it easier than ever before in human history for experts to share their expertise with the interested public. However, the changing social media landscape, including the decline of twitter and the emergence of many competing alternatives, makes this confusing for scientists and conservationists looking to get started. In this workshop, award-winning public science educator Dr. David Shiffman will walk you through basic principles and advanced strategies for how to communicate shark science and conservation to the public and introduce you to some of the leading social media tools for public science engagement. Bring a computer or smartphone, and bring your questions!