The broadcast of Pick the Alien on MasterChef 8, a highly-viewed cooking competition, offers a valuable opportunity for increased visibility and engagement with a broader audience across Greece. In the context of this promotional effort, a market research will be conducted targeting consumers nationwide as well as retail professionals, focused on areas with increased populations of alien species, to assess whether the promotion of these species on national TV influences consumer dietary habits and impacts the sales of professionals such as fishermen, fishmongers and restaurateurs.